PMP deals are on the rise, as advertisers are looking at more one-to-one engagements with brands but want the value that comes with programmatic buying
Private Auctions are most similar to standard programmatic buying. They are pre-negotiated with a minimum price, and the advertiser is not locked into a guaranteed impression volume.
Preferred Deals are a fixed price, one-to-one deals with publisher, but also do not require a guaranteed impression volume
Guaranteed Deals are fixed price, built on one-to-one deals and do come with guaranteed impression requirements
There are advantages to all the levels of PMP buying models. We work with clients to find the best model for their marketing objectives.