BANNER ADS IN STANDARD IAB AD SIZES
Retargeting: The top conversion driver for any direct response campaign. We help you understand the opportunities to improve your conversion results.
Viewability: We test to find the ideal viewability rate to drive the best KPIs at the most efficient price. We can run video based on engagement or on a cost per completed view depending on your brand’s goals.
Site Quality: We can work with your desired whitelist or blacklist parameters.
Contextual: We work with top keyword and contextual analysis platforms to ensure your ads are shown against the right type of content on the page.
1st/3rd Party Data: We can on-board any LiveRamp 1st party data, map audiences to site pages or build out custom segments and look-a-like models with our DMP.
Frequency: Ensuring your ads are served with the right frequency to gain conversions without alienating your consumers.
MOBILE WEB WORKS IN CONJUNCTION WITH YOUR DESKTOP BANNER AD CAMPAIGNS
Scale: Adding mobile web ads to the campaign gives you added scale, reaching users cross-device.
Cost: Blending mobile web inventory with your display campaigns is a cost-efficient way to bring down overall CPMs.
Tracking: Works similar to display in its ability to track conversions.