American consumers spend over 3 hours per day using mobile apps* In-App campaigns deliver massive scale and target users efficiently, where they spend a great deal of time interacting with content they are interested in.



  • Brand Awareness

  • High CTR

  • High Video Completion Rates

  • Expand scale beyond Desktop and Mobile Web


  • Display (static banners, rich media)

  • Video :15, :30

Targeting Capabilities

  • 1st Party Audience: site-based and CRM

  • 3rd Party Data: standard and custom

  • App ID: Target users of a specific app via an app’s unique ID

  • App Verticals / Contextual: Target users by aligning messaging with content on screen (i.e. cooking apps)

  • App Audiences: Target interest-based users via audiences based on app usage, install, or engagement

  • Geolocation: Target users within a radius as small as 50 meters or as large as state-level

  • Devices: Mobile and Tablet

  • Pre-bid solutions: Brand Safety and Viewability

Buy Structure

  • CPM, CPC, or CPE


  • In order to measure success of some KPIs, there is an additional step in conversion tracking setup since apps do not have cookies like desktop or mobile websites – the agency team is able to work with app owners and publishers for pass-back of Device IDs via floodlight conversion tags, which DCM can then match to media delivery and engagement.

  • Some KPIs are better optimized outside of In-App, such as:

  • Sales

  • Registration (if registration process is completed In App

  • Newsletter sign up

  • Content Downloads

*Source: Flurry analytics, 2018