Consumers view native ads 53% more than standard display banner ads – and native advertising can generate up to an 82% brand lift as well as 53% higher purchase intent.*
High CTR: Due to in-feed placement and adaptable design, native ads often see up to 5-8x higher CTRs than banner ads.
Cost Efficient: Higher click through rates ultimately lead to lower costs per click and cost per customer acquisition.
Non-Disruptive: Native ads act as an extension of the browsing experience by fitting the form and function of a given webpage.
High Engagement: Consumers who click on native advertisements spend more time reading the click-through content.
Increased Brand Loyalty: The combination of imagery, headline, and description allows brands to share their story.
Multi-platform: Programmatic allows brands to run across multiple native platforms to optimize across.
Display (Headline, Ad Copy, Image)
Video (Headline, Ad Copy, Video)
1st Party Audience including site based and CRM
3rd Party Data including standard and custom
Contextual including standard and custom
Geography (Country, State, DMA, Zip Codes, Geofence)
PC, tablet, and mobile devices
Pre-Bid brand safety and viewability
CPM, CPC, or CPE
Ad server tracking and tableau reporting integration: full transparency for confidence in valid clicks
Total frequency monitoring across platforms
*Source: BizReport, Inc.com, Cyberclick