eEffective drives 40% of arrivals

In a recent travel destination campaign, eEffective ranked #2 behind TripAdvisor compared to other travel aggregator, OTA sites. 

Campaign Goal: Visits to a regional vacation destination [actual visits to the physical location, not website visits]

Tactics Used: Video, Mobile, eEffective Travel Intenders Custom Segment, and Retargeting.

Results: According to Arrivalist report, eEffective’s performance was multiples above benchmark for programmatic performance.  It drove 40% of the credited/attributed arrivals.

 Measured by 3rdparty provider, Arrivalist for October 2017.

Measured by 3rdparty provider, Arrivalist for October 2017.