eEffective drives 40% of arrivals
In a recent travel destination campaign, eEffective ranked #2 behind TripAdvisor compared to other travel aggregator, OTA sites.
Campaign Goal: Visits to a regional vacation destination [actual visits to the physical location, not website visits]
Tactics Used: Video, Mobile, eEffective Travel Intenders Custom Segment, and Retargeting.
Results: According to Arrivalist report, eEffective’s performance was multiples above benchmark for programmatic performance. It drove 40% of the credited/attributed arrivals.