eEffectivedrives 40% of arrivals
eEffectiveIn a recent travel destination campaign, eEffectiveranked #2 behind Trip Advisor compared to other travel aggregator, OTA sites.
Campaign Goal: Visits to a regional vacation destination [actual visits to the physical location, not website visits]
Tactics Used: Video, Mobile, eEffectiveTravel Intenders Custom Segment, and Retargeting.
Results:Measured by 3rdparty provider, Arrivalistfor October 2017. According to Arrivalistreport, eEffective’sperformance was multiples above benchmark for programmatic performance. It drove 40% of the credited/attributed arrivals.