eEffectivedrives 40% of arrivals

eEffectiveIn a recent travel destination campaign, eEffectiveranked #2 behind Trip Advisor compared to other travel aggregator, OTA sites. 

Campaign Goal: Visits to a regional vacation destination [actual visits to the physical location, not website visits]

Tactics Used: Video, Mobile, eEffectiveTravel Intenders Custom Segment, and Retargeting.

Results:Measured by 3rdparty provider, Arrivalistfor October 2017. According to Arrivalistreport, eEffective’sperformance was multiples above benchmark for programmatic performance.  It drove 40% of the credited/attributed arrivals.

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