The team behind the programmatic machine

Our team of programmatic experts are dedicated and fanatical about driving the best results for our clients.  They provide the strategy, recommendations, optimization, product development and analytics that make our client campaigns a success. 

ERIC SMITH: DIRECTOR OF INNOVATION

director programmatic strategy

Eric is the Director of Innovation at eEffective and a liaison with Mediassociates, eEffective’s parent company. Focused on programmatic strategy and product development, Eric works with Lead Operations Manager and eEffective team to assess client needs and develop strategies to support client goals.

Eric has over a decade of strategy and marketing experience including work at Ogilvy & Mather on the IBM account and Accordant Media leading KAYAK’s programmatic efforts. He is an expert in campaign strategy and digital innovation.


BRENDA MCRAE: LEAD OPERATIONS MANAGER

Programmatic operations

Brenda is the client manager at eEffective and a liaison with Mediassociates, eEffective’s parent company. An expert in programmatic media, Brenda works closely with clients and the eEffective operations team in planning, execution and optimization of all campaigns.

Brenda has over a decade of experience in programmatic media working at companies such as Microsoft, Inflection Point Media and Mediacrossing. She is an expert in advertising technology and campaign execution.


LAURA NADRICZNY: DIGITAL MEDIA TRADING STRATEGIST

digital media strategy

Laura leads digital media buying for eEffective. A specialist in results forecasting, data overlays and programmatic buying systems, she has guided digital campaigns for clients in aerospace, education, healthcare, finance, home services, insurance, retail, travel, and other industries. Laura has eight years’ experience in digital media and holds a degree in mathematics.


GLENN BOURQUE: MANAGER OF INVENTORY ACQUISITION

INVENTORY AQUISTITION

Glenn Bourque directs digital media planning and campaign tracking for eEffective. He has 21 years of media planning and buying experience for clients such as BJ’s, Brooks Pharmacy, the Centers for Disease Control, Gaylord Hotels/Marriott, Genesis Healthcare, HomeGoods, and Pep Boys.

Glenn’s areas of expertise include programmatic digital media buying and development of inventory partnerships on behalf of eEffective clients. He previously served as director of operations for Mediassociates and as account executive at Pro Media.


Tyler Dickinson: Jr. Trader

Digital Trader

Tyler has extensive experience managing ad serving operations and client site tagging strategies for our clients.  In addition to his operational expertise, he assists the trading team on campaign pacing, maintenance, and optimizations. Prior to joining the eEffective team, he worked in Search Engine Marketing (SEM) overseeing accounts for Ross University and Star Gas. Tyler has a Bachelor’s Degree in Marketing from Western Connecticut State University.


Miles Pretlove: Ad Operations Coordinator

Miles is an Ad Operations Coordinator within the eEffective team. He specializes in programmatic and digital advertisement reporting, tracking, and tagging; seeking to propel efficient upward growth in the programmatic and digital space through in-depth data insights.

Coming from a marketing, analytics, and sales background in the eCommerce space, Miles is a graduate of the University of Maine with a degree in New Media, where he gained a foundation in Digital Media, Web Development, and Project Management.


Michael Cutrali: Ad Operations Coordinator

Michael is an ad ops coordinator at eEffective and works to propel better thinking in accordance with intuitive bidding systems in the ad space. Having a heavy hand in the data management platform and programmatic, Michael works closely with the ad server and other technologies to provide clients actionable insights in order to garner clear results.

Michael graduated from the University of Connecticut as a Digital Media and Design major, having worked with IBM, Course Hero, and small startups on their digital marketing initiatives. He is certified in Google Analytics and Google Adwords, and comes from a digital analytics background.