Build your brand through premium programmatic

Premium Programmatic may seem like an oxymoron. It’s not.

eMarketer projects that by the end of 2017, programmatic will be 70% of all digital ad spend and mobile will make up almost 80% of that programmatic spend. A recent report from Econsultancy found that 62% of marketers polled ran programmatic advertising for branding objectives.

Premium programmatic can provide brand-focused clients with all the resources needed to run a successful programmatic branding campaign.

YOUR AUDIENCE LIVES IN A COMPLEX DIGITAL WORLD. WE MAKE SURE YOUR BRANDING MESSAGE BREAKS THROUGH.

Move the needle. Period.

That’s the bottom line, whether you’re looking to generate better product and brand awareness, link branding to conversions, or demonstrate how branding can help drive more clients to your website through mobile and in-app, or increase your brand awareness. eEffective approaches every premium programmatic project with your big picture and brand goals in mind:

RESEARCH & PLANNING

  • Brand metrics
  • Market/Competitive research
  • Programmatic strategy
  • Campaign development

PIXEL STRATEGY & IMPLEMENTATION

  • Establish data collection for brand KPIs
  • Create and implement engagement pixels
  • Test accuracy against internal client measurement tools
  • World-class brand safety measures

CAMPAIGN PERFORMANCE & MEASUREMENT

  • Post-launch optimizations
  • Client reporting
  • Brand and sentiment monitoring
  • Strategic recommendations

We help brand managers demonstrate success

Ask us about how our unique measurement approach helps brand managers measure the impact their programmatic branding efforts have on the revenue and success of the overall marketing objectives.