YOUR AUDIENCE LIVES IN A COMPLEX DIGITAL WORLD.
Whether you’re looking to generate better product and brand awareness or drive more clients through your sales funnel, eEffective’s data-driven approach can help you achieve your marketing goals.
We focus on understanding your best customer, what sites they visit, what content they consume, what data segments they over index.
We expand to build custom audience models through our DMP.
We surround these audiences with your message across desktop, mobile, video, retargeting, native, PMPs, OTT and Linear TV retargeting
DON'T LET FRAUD AND BOTS RUIN YOUR PROGRAMMATIC CAMPAIGN
Bad ad placement can be a mortal wound to a brand. Nothing is worse than getting the screenshot from the CEO asking why your brand ads are appearing on site X!
eEffective is dedicated to brand safety in our programmatic buying, and we leverage the industry's top tools and techniques to deliver on our promise:
- Our own internally curated eEffective block list (100K sites/apps); updated regularly based on market and content shifts (e.g. political sites, new inventory sources, etc.)
- Global Block Lists: Sourced from comScore and Nielsen
- Pre-Bid Solutions: From Integral Ad Science and Grapeshot
- Viewability: Integral Ad Science, DV and Moat
- Post-Bid: DoubleVerify(DV) and Integral Ad Science (IAS)