BANNER ADS IN STANDARD IAB AD SIZES
Retargeting: The top conversion driver for any direct response campaign. We help you understand the opportunities to improve your conversion results.
Viewability: We test to find the ideal viewability rate to drive the best KPIs at the most efficient price. We can run video based on engagement or on a cost per completed view depending on your brand’s goals.
Site Quality: We can work with your desired whitelist or blacklist parameters.
Contextual: We work with top keyword and contextual analysis platforms to ensure your ads are shown against the right type of content on the page.
1st/3rd Party Data: We can take any LiveRamp 1st party data, or build out custom segments and look-a-like models with our DMP
Frequency: Ensuring your ads are served with the right frequency to gain conversions without alienating your consumers.
MOBILE WEB WORKS IN CONJUNCTION WITH YOUR DESKTOP BANNER AD CAMPAIGNS
Scale: Adding mobile web ads to the campaign gives you added scale, reaching users cross-device.
Cost: Blending mobile web inventory with your display campaigns is a cost-efficient way to bring your overall CPMs down.
Tracking: Works similar to display in its ability to track conversions.
Global: For international campaigns, in-app and mobile web inventory can be significantly larger in certain global regions where mobile devices are more prevalent than desktop.
Tracking: In-app is not trackable the same way as mobile web or standard display, so it is important to understand your goals when launching any in-app campaign. We use cross-device partners, such as TapAd and Crosswise, to assist in connecting in-app activity to campaign conversions.
Key types of native: Primary native ad units include in-feed units and content recommendation widgets. Both are highly active in the mobile environment.
Eyeballs: According to a Sharethrough study, consumers are 25% more likely to view a native ad than a standard display banner.
Branding: With high frequency and user-friendly content recommendations, native ads are a great way to build brand interaction.