eEffective is a new way to buy banner advertising across top websites at huge savings. We do this by tapping into one simple fact: approximately 90% of all online banner inventory is never sold. That’s your opportunity to reduce digital costs and drive a huge lift in campaign ROI.
How do we reduce costs on banner advertising? It’s simple. Every online publisher, from NYTimes to WebMD, tries to sell their online ad space at high rates — but 90% of banner inventory is never sold.
Tap into this vast online ad space and you’ll get great sites, and superb audiences, with huge savings. We provide low, ﬁxed CPMs so you can plan and forecast your results with certainty.
This isn’t rocket science (although many in the industry think so). Unsold ad space goes to marketplaces known as “ad exchanges,” where eEffective can get quality banner inventory at CPMs (costs per thousand) typically 70%-95% off publisher rates.
We provide direct access to these display ad bidding marketplaces, and the savings are all yours.
Chris Anderson wrote a book called “The Long Tail” about how today’s consumers go everywhere online searching for every niche product. We cover all those bases.
eEffective places banners across ComScore Top 100 destinations from Flickr to Pandora, Travelocity to CNN.com — as well as the smaller brand-safe niche sites consumers also seek.
eEffective targets your best online prospects using more than 2,000 audience attributes. Want to reach consumers about to purchase their next car? Homeowners considering remodeling? Business managers who make corporate purchasing decisions? eEffective takes you there.